Building an interesting web page.
A web page consisting of only text can look boring, and potential viewers may be put off. So it’s important that pages be broken up to make them look interesting at first sight and persuade the viewer to read more.
It’s important to have a headline. This should be large, bold, brief and indicate in as few words as possible what the subject of the page is. As your story unfolds, so subheaders can be used to help things along. These also help to break up a page. Some viewers don’t read all of your material but use subheaders to get the general gist or to find a snippet of information they need. Subheaders should stand out because of color, bold type or size.
I don’t advocate long web pages but sometimes the subject makes them necessary. In this case a menu can be placed just under the headline with links to the subheaders. This would be a good idea for those ridiculously long salespages. I usually read the first paragraph then zip down to find out the price. Subheaders to key sales points would invite me to investigate further.
It may not be obvious, but adverts can add interest to a web page. In particular Google Adsense panels can add to a page whilst hopefully raising income. Experiment with the various sizes and try them in different positions on the page.
Colourful banners also have their place but use animated banners with discretion as file sizes can be large and affect loading time for the page. Check file sizes before using. Larger graphics are best put lower down on the page to give them more time to load before the viewer scrolls down.
So many factors affect the look and feel of a web page. The aim is to produce a clean, uncluttered page that puts your message over and offers a good experience to the viewer. Only you can decide whether your page layout does what you want it to. If you have time, hold the page for a day and review it before uploading. Pay particular attention to the part of the page that’s seen first ‘above the fold’, as if this captures your viewer’s attention the remainder of the page is more likely to be investigated
There are no set rules for web page layout and design. The above ideas work for me; maybe you will have different aims or ideas. Whatever you do it’s important to know when to stop. With any artistic endeavour perfection cannot be achieved. Authors, artists, architects, film makers and so on all have to say “Enough is enough; now’s the time to publish”